China’s May Day Holiday Report

Chinese outbound tourism is evolving rapidly. In 2025, the May Day holiday was…


10 Key trends in China 2025: The World’s Biggest and Fastest Market

Consumer behavior is evolving rapidly in 2025. From emotional purchases to…


International Women’s Day in China: Engaging the New Generation of Women

March 8 has evolved in China—from a traditional holiday to a powerful moment…


Chinese Travelers are Back

Since 2024, Chinese travelers have made a strong return to global…


Valentine’s Day in China: Emotional Connections in a Market of Love & Self-Expression

Valentine’s Day (Feb 14) has become a major cultural and commercial moment in…


Innovative CNY Brand Campaigns

For businesses, Chinese New Year presents a prime opportunity to connect with…


The Essence of Chinese New year

Chinese New Year (CNY), also known as the Spring Festival, is the most…


Regional Traditions Across China

China is a vast country with a deep and diverse cultural landscape, each…