Valentine’s Day (Feb 14) has become a major cultural and commercial moment in China, going beyond couples to include self-love, personalization, and meaningful experiences. While Qixi (the traditional Chinese Valentine’s Day) is rooted in myth, Feb 14 is modern, creative, and emotionally rich—a perfect opportunity for brands to connect with young, digitally fluent Chinese consumers.
To dive deeper into these exciting trends and learn how brands are effectively connecting with today’s audience, click the “Download” button below to access our full report with detailed insights.
🌹 Case 1: BEAST × Hello Kitty – Eternal Love Through Floral Art
BEAST, known for its transformation from online florist to lifestyle brand, teamed up with Hello Kitty to create a Forever Flower Collection—a blend of romance, nostalgia, and craftsmanship.
🎨 Case 2: Kiehl’s × Keith Haring & Wang Anyu – Art, Youth, and Romance
Kiehl’s took Valentine’s Day to another level by blending pop art, celebrity charm, and emotional storytelling into one high-impact campaign.
To uncover more in-depth insights about these exciting trends and how brands can connect with the modern Chinese consumer this Valentine’s Day, click the “Download” button below to access our full report, offering detailed examples that can help your brand resonate with today’s audience.
