Since 2024, Chinese travelers have made a strong return to global destinations. Key emerging trends in 2025 include:

• Outbound Tourism Resurgence: Chinese travelers are exploring more international destinations as travel preferences shift.

• Luxury Shopping & Experience-Driven Travel: Consumers are focusing on high-end goods and authentic, immersive travel experiences.

• Social Media & Digital Influence: Platforms like Xiaohongshu (Red) and WeChat continue to shape consumer choices and experiences.

• Solo & Couple Travel on the Rise: Younger generations are moving away from traditional group tours in favor of independent and couple-based travel experiences.

To learn more about these exciting trends and the opportunities they present, click the “Download” button below to access our full report.