At The V Factory, a strategy and China marketing agency, we help you build a solid strategic foundation for success in the Chinese market audit and business landscape.
Whether you are setting up a business in China, a highly regulated market, or looking to accelerate your growth, we adapt our expertise to each stage of your development.
Market Entry Strategy and Support to Open a Business in China
Starting a business in China as a foreigner is not easy. Our team will accompany you to assess the legal and technical feasibility of your project and the interest of the market for your offer.
Thanks to our local presence and strong network of trusted partners, we prepare each stage of your entry into the Chinese market from intellectual property and company registration in China to marketing and digital strategy.
The Chinese consumer market must be carefully analyzed to understand how consumer behavior will impact your success in China. Our expertise across different sectors on the Chinese market, allow us to deliver in-depth trend analysis, identify your key selling points and competitive advantages regarding usages, trends and competitors.
The way you structure your business registration in China is very important for your future development and this is the first step of the strategy we set up with you.
Then, based on the market research results and our local expertise, we define the strategy to reach your business objectives. From digital, social media, content, influence to off line operations, we deliver a pragmatic omnichannel marketing action plan.
Strategy and Planning
For companies already doing business in China, we serve as a partner to audit and analyze what is done on the Chinese market both on and offline, and according to Chinese consumer behavior and trends.
Audit and In-depth analysis to define a pragmatic action plan:
We review and evaluate your digital presence on the various Chinese social media platforms (such as WeChat, Xiaohonghsu, Douyin) your branding, content, campaigns, KOL operations, e-commerce and collaborations on the Chinese market.
We can conduct an offline audit as well to observe how Chinese in-store teams present your brand and products, how your Chinese customers are onboarded through clienteling and CRM tools, such as WeCom or WeChat Mini Programs providing loyalty programs to enrich customer experiences.
We provide a sector benchmarking as well with the analysis of best practices and concrete cases to strengthen your positioning.
Beyond this in-depth analysis, we provide a set of recommendations and pragmatic omnichannel marketing action plan to be rolled out with your team.
By defining pragmatic action plans aligned with your objectives, we provide measurable results and continuous improvement.
The V Factory, your partner for transforming bold strategies into tangible success in the Chinese market.