Chinese New Year (CNY), also known as the Spring Festival, is the most significant traditional holiday in China. Rooted in thousands of years of history, it marks the beginning of the lunar calendar and is a time for honoring ancestors, reuniting with family, and ushering in good fortune. The festival is filled with symbolic customs such as family feasts, red envelopes (hongbao) for prosperity, and fireworks to ward off evil spirits. The 15-day celebration concludes with the Lantern Festival, illuminating the night sky with beautifully crafted lanterns and joyful festivities.
In 2025, we welcome the Year of the Snake, associated with wisdom, resilience, and transformation. The snake, linked to the element of wood this year, symbolizes growth and adaptability. Those born under this zodiac sign traditionally wear red throughout the year to invite good luck and ward off misfortune.
To explore more about the cultural and commercial trends surrounding this festive period, click the “Download” button below to access our full report with detailed insights for tapping into the opportunities that come with the Chinese New Year.
