At The V Factory, we offer customized Chinese digital marketing solutions, event management, and engagement solutions tailored to the unique needs of industries such as luxury, fashion, travel, retail, art, beauty, wine, spirits …

Our expertise spans WeChat, Little Red Book (Xiaohongshu), Chinese Social Media strategies, Chinese KOL activations, digital transformation, event and exhibition management, ensuring high-impact results in the Chinese market.
Let’s discuss how we can help your brand thrive in China!

Lifestyle and Premium Spirits - International Group

Training & Chinese Digital Marketing Strategies for Travel Retail teams

  • WeChat, Little Red Book & Chinese Digital Marketing Training for travel retail teams in America, EMEA, and APAC.
  • Chinese spirit’s Market trends and Chinese Consumers behaviors learning sessions
  • Benchmarking & analysis of activations and China marketing solutions in the Chinese spirit’s market.
  • Best practices for engaging Chinese travelers in airports and duty-free stores.
  • Strategic omnichannel action plan for global travel retail, integrating china online marketing and offline customer touchpoints engaging Chinese tourists.

Chinese Tourism - International Airport

Chinese Tourists engagement Strategy

  • Pre-trip digital engagement: definition of online services to prepare Chinese Travelers and Chinese luxury consumers before departure.
  • On-site experience: Designed value-added airport services and travel support in city of destination for Chinese travelers.
  • Retail activations: Crafted traffic-driving strategies for airport boutiques.
  • CRM & Loyalty Programs: Developed a membership incentive system to engage frequent Chinese travelers.
  • Chinese Content Marketing & Digital Visibility: Defined a content strategy to enhance the airport’s China social media platforms and Chinese tourists’ engagement.

Lifestyle and Luxury Wines – International Group

Brand Activation, Digital Strategy, Branded Events in China & Chinese KOL Campaigns

  • China Marketing Strategy: Developed a seamless brand content & engagement strategy for Chinese consumers on Chinese Wine Market.
  • Chinese social media management on the various Chinese social media apps, Chinese content definition and production.
  • Offline event management integrating wine tasting, sommeliers and KOLs collaborations to amplify event visibility and brand storytelling.
  • Livestreaming campaign, reaching 1.3 million viewers, ranked #1 session of the day on Chinese Social Media platform
  • Chinese KOLs trip in France definition and coordination, delivering an impactful campaign with more that 3 million views on Chinese Social Media platforms
  • Engaged Chinese customers through gamification, leading to an exclusive WeChat Mini Program e-commerce experience.
  • Video Content Production: Created high-quality Chinese video content with Beijing-based campaigns in collaboration with Sommelier.

High Jewelry - Richemont Group

Training - Chinese Luxury Consumers & Travelers Engagement Strategy -  WeChat Mini Program

  • Training: Provided in-depth China Marketing and Chinese customers behavior training for digital, communication and client experience global teams.
  • Strategic WeChat & China Marketing Audit: Evaluated the brand’s digital footprint and off marketing in China, recommended improvements to increase Chinese customers acquisition & retention.
  • Chinese travelers and Brand Awareness Enhancement: Created a multi-channel strategy to engage Chinese tourists before, during, and after their trip, optimizing O2O (Online-to-Offline) engagement.
  • WeChat Mini Program Development: Created a bespoke experience for Chinese travelers, offering brand content, exclusive services, and interactive features.

Fashion & Accessories - LVMH Group

Chinese Digital Marketing & Customer Engagement via WeChat

  • WeChat Audit: Evaluated the brand’s WeChat content strategy, customer journey, and digital activations.
  • Chinese digital marketing focusing on leveraging WeCom 1-to-1 conversation tools to improve CRM, customer service, and sales.

Perfume & Cosmetics - LVMH Group

Training - WeChat & Omnichannel Strategy for Chinese Travelers

  • Training of global teams on Chinese Beauty Market, Chinese consumers behaviors and Chinese Digital Marketing
  • Pre-departure acquisition strategy: Engaged Chinese Tourists before their journey.
  • In-store activations: Enhanced retail experiences with exclusive Chinese Marketing and WeChat-driven activities.
  • Services:  Crafted personalized customer service & loyalty programs.
  • Post-trip engagement: Developed strategies to retain and drive Chinese customers back to China-based stores.

Art & Design – International Group

China Marketing Strategy, Exhibition & Digital Experience Management

  • Training of global team regarding Chinese Art Market and China Marketing solutions.
  • Definition of entry strategy on Chinese Art Market, Legal & Regulatory Assessment: Ensured compliance with Chinese laws and business regulations for foreign artists.
  • Chinese social media platforms creation and management, Chinese content definition and production
  • Executed a multi-platform China marketing plan, including Chinese social media, VR/AR content, live events and Chinese KOL Campaigns
  • WeChat Mini Program Development: Integrated artworks contents, AR experiences, audio guides, and interactive filters to enhance visitor engagement.
  • PR & Media Coverage: Organized Chinese media visits, securing over 100 press features.
  • Event & Exhibition Management: Managed booth installations, logistics, and VIP interactions at Shanghai Art Fair & ADAE Beijing.
  • Academic Collaborations: Hosted workshops at Shanghai Institute of Visual Arts (SIVA) to create collaboration on AR-enhanced digital art content.

High Jewelry – Internal Group

Brand Audit & China Marketing Strategy for Luxury Consumers and Chinese Travelers

  • Training of Global Team on China Marketing Solutions and Chinese Luxury Customers trends
  • Competitor Benchmarking: Analyzed luxury jewelry brands’ digital strategies in China.
  • Chinese Luxury Retail Experience Evaluation: Conducted mystery shopping in Shanghai & NYC flagship stores to assess customer service, brand storytelling, and sales approach.
  • China Marketing Strategy Recommendations: Provided actionable analysis and action plan to create and optimize digital engagement, online traffic, and in-store experience for Chinese Luxury customers and Chinese travelers.

Classical Music Masterclasses - Global Digital Platform

China Market Entry Strategy in the Chinese Classical Music Market

  • Legal & Regulatory Assessment: Ensured compliance with Chinese digital laws and business regulations.
  • Technical Feasibility & Platform Localization: Evaluated technical requirements for digital broadcasting.
  • China Marketing Strategy: Defined Chinese Social Media marketing strategy for Chinese classical music enthusiasts integrating Chinese Content marketing definition and production, Chinese Kols collaborations and offline events in China and in France.

Online Fresh Food Delivery Service – France

Market Analysis & Chinese KOC Campaign to Reach Chinese Audience in Paris

  • Conducted in-depth market analysis to understand the purchasing behavior of the Chinese community in Paris.
  • KOC (Key Opinion Consumer) Campaign:
    • Recruited and onboarded 50 Chinese KOCs to promote the brand within their networks.
    • Developed a targeted campaign strategy to maximize brand awareness and engagement.
    • Managed content creation and posting coordination, ensuring consistency and relevance.
    • Delivered comprehensive performance reporting, allowing for strategic adjustments and continuous improvement

Art & Design – International Group

Learning Expedition and Strategic Meetings with Art Centers & Museums on Chinese Art Market

  • Learning Expedition in China: Designed and executed a customized tour in Shanghai and Beijing for the client to explore the Chinese art ecosystem.
  • Facilitated meetings with strategic art centers, museums, and key stakeholders, providing valuable insights into the Chinese contemporary art market.
  • Chinese Market Understanding & Expansion: Enabled the client to assess opportunities for exhibitions and collaborations in China.
  • Cultural & Chinese Business Insights: Provided on-the-ground expertise on audience engagement, digital innovation in art, and museum partnerships.

Biotechnology – French Startup

B2B Strategy for China – China Marketing Solution

WeChat Account Creation & Certification: Managed the entire process, from account registration to official certification, ensuring compliance with Chinese regulations.

Content Planning & Management: Developed a structured content strategy tailored to the B2B biotech sector, supporting brand positioning and engagement.

Market Visibility Strategy: Designed a targeted visibility plan to enhance brand recognition in China, leveraging WeChat and Chinese Social media channels.

Distributor Support: Aligned digital marketing efforts with distributor activities, ensuring consistent messaging and market penetration.

Lifestyle and Luxury Spirits – International Group

Cultural & Chinese Market Insights Training

HQ Team Training: Provided in-depth training on cultural specificities, Chinese consumers behaviors, and emerging trends in the Chinese spirit’s market.

Chinese Market Strategy Benchmark: Conducted a comprehensive competitors analysis and brand’s China strategy,

Market Landscape & Consumer Behavior: Delivered key insights into Chinese consumer preferences, digital engagement strategies, and competitive positioning.

Actionable Recommendations: Equipped the HQ teams with strategic insights and data-driven approaches to refine their market entry and growth strategies in China.

Art & Design – International Group

Art Exhibition in Shanghai

For this project, The V Factory managed the entire event lifecycle, from Chinese Art Market entry strategy to full exhibition production and management, ensuring a successful solo exhibition for a foreign artist in a prestigious Tier 1 city museum in China.

  • Venue Selection & Negotiation: Identified a relevant museum, handled contract negotiations, and secured 700m2 exhibition space.
  • Concept & Experience Design: collaborated with the artist’s team to design the visitor journey, and the multi-dimensional art experience.
  • Turnkey Exhibition Production: Managed the entire production process, including setup, logistics, and operational execution over a 3-month exhibition period.
  • Multi-Dimensional Art Experience: Created a 700 sqm space with 5 immersive halls, featuring digital artworks, sculptures, paintings, lenticular prints, and interactive installations.
  • Physical to Digital Integration: Developed a dedicated WeChat Mini Program providing Augmented Reality (AR) experiences, guided tours, and exclusive content.

Chinese Customer Engagement & Audience Activation

  • Gamification & Interactive Engagement: Designed an interactive AR journey, integrating educational elements, gaming, prize-winning activities and drive to museum store.
  • Meditative & Sensory Spaces: Curated a nature-inspired sound and visual art experience, blending traditional and digital art.
  • Family & Kids Engagement: Designed a special art workshop for kids and family, ensuring a multi-segmented audience experience.

China Marketing Solutions & Promotion Strategy

  • PR & Chinese Kols Campaigns: Activated Chinese Media, Xiaohongshu (Little Red Book) and WeChat KOLs & influencers to generate visibility and traffic
  • Ticketing & Local Partnerships: Collaborated with Dianping, ticketing platforms, and Shanghai Metro for broader visibility.
  • Community Engagement: Executed a WeChat local accounts campaign, ensuring targeted event promotion.