What we do for our clients️

• WeChat, Little Red Book & Chinese Digital Marketing Training for travel retail teams in America, EMEA, and APAC.
• Chinese spirit’s Market trends and Chinese Consumers behaviors learning sessions
• Benchmarking & analysis of activations and China marketing solutions in the Chinese spirit’s market.
• Best practices for engaging Chinese travelers in airports and duty-free stores.
• Strategic omnichannel action plan for global travel retail, integrating china online marketing and offline customer touchpoints engaging Chinese tourists.

• Pre-trip digital engagement: definition of online services to prepare Chinese Travelers and Chinese luxury consumers before departure.
• On-site experience: Designed value-added airport services and travel support in city of destination for Chinese travelers.
• Retail activations: Crafted traffic-driving strategies for airport boutiques.
• CRM & Loyalty Programs: Developed a membership incentive system to engage frequent Chinese travelers.
• Chinese Content Marketing & Digital Visibility: Defined a content strategy to enhance the airport’s China social media platforms and Chinese tourists’ engagement.

• China Marketing Strategy: Developed a seamless brand content & engagement strategy for Chinese consumers on Chinese Wine Market.
• Chinese social media management on the various Chinese social media apps, Chinese content definition and production.
• Offline event management integrating wine tasting, sommeliers and KOLs collaborations to amplify event visibility and brand storytelling.
• Livestreaming campaign, reaching 1.3 million viewers, ranked #1 session of the day on Chinese Social Media platform
• Chinese KOLs trip in France definition and coordination, delivering an impactful campaign with more that 3 million views on Chinese Social Media platforms
• Engaged Chinese customers through gamification, leading to an exclusive WeChat Mini Program e-commerce experience.
• Video Content Production: Created high-quality Chinese video content with Beijing-based campaigns in collaboration with Sommelier.

• Training: Provided in-depth China Marketing and Chinese customers behavior training for digital, communication and client experience global teams.
• Strategic WeChat & China Marketing Audit: Evaluated the brand’s digital footprint and off marketing in China, recommended improvements to increase Chinese customers acquisition & retention.
• Chinese travelers and Brand Awareness Enhancement: Created a multi-channel strategy to engage Chinese tourists before, during, and after their trip, optimizing O2O (Online-to-Offline) engagement.
• WeChat Mini Program Development: Created a bespoke experience for Chinese travelers, offering brand content, exclusive services, and interactive features.

• WeChat Audit: Evaluated the brand’s WeChat content strategy, customer journey, and digital activations.
• Chinese digital marketing focusing on leveraging WeCom 1-to-1 conversation tools to improve CRM, customer service, and sales.

• Training of global teams on Chinese Beauty Market, Chinese consumers behaviors and Chinese Digital Marketing
• Pre-departure acquisition strategy: Engaged Chinese Tourists before their journey.
• In-store activations: Enhanced retail experiences with exclusive Chinese Marketing and WeChat-driven activities.
• Services:  Crafted personalized customer service & loyalty programs.
• Post-trip engagement: Developed strategies to retain and drive Chinese customers back to China-based stores.

• Training of global team regarding Chinese Art Market and China Marketing solutions.
• Definition of entry strategy on Chinese Art Market, Legal & Regulatory Assessment: Ensured compliance with Chinese laws and business regulations for foreign artists.
• Chinese social media platforms creation and management, Chinese content definition and production
• Executed a multi-platform China marketing plan, including Chinese social media, VR/AR content, live events and Chinese KOL Campaigns
• WeChat Mini Program Development: Integrated artworks contents, AR experiences, audio guides, and interactive filters to enhance visitor engagement.
• PR & Media Coverage: Organized Chinese media visits, securing over 100 press features.
• Event & Exhibition Management: Managed booth installations, logistics, and VIP interactions at Shanghai Art Fair & ADAE Beijing.
• Academic Collaborations: Hosted workshops at Shanghai Institute of Visual Arts (SIVA) to create collaboration on AR-enhanced digital art content.

• Training of Global Team on China Marketing Solutions and Chinese Luxury Customers trends
• Competitor Benchmarking: Analyzed luxury jewelry brands’ digital strategies in China.
• Chinese Luxury Retail Experience Evaluation: Conducted mystery shopping in Shanghai & NYC flagship stores to assess customer service, brand storytelling, and sales approach.
• China Marketing Strategy Recommendations: Provided actionable analysis and action plan to create and optimize digital engagement, online traffic, and in-store experience for Chinese Luxury customers and Chinese travelers.

• Legal & Regulatory Assessment: Ensured compliance with Chinese digital laws and business regulations.
• Technical Feasibility & Platform Localization: Evaluated technical requirements for digital broadcasting.
• China Marketing Strategy: Defined Chinese Social Media marketing strategy for Chinese classical music enthusiasts integrating Chinese Content marketing definition and production, Chinese Kols collaborations and offline events in China and in France.

• Conducted in-depth market analysis to understand the purchasing behavior of the Chinese community in Paris.
• KOC (Key Opinion Consumer) Campaign:
  • Recruited and onboarded 50 Chinese KOCs to promote the brand within their networks.
  • Developed a targeted campaign strategy to maximize brand awareness and engagement.
  • Managed content creation and posting coordination, ensuring consistency and relevance.
  • Delivered comprehensive performance reporting, allowing for strategic adjustments and continuous improvement

• Learning Expedition in China: Designed and executed a customized tour in Shanghai and Beijing for the client to explore the Chinese art ecosystem.
• Facilitated meetings with strategic art centers, museums, and key stakeholders, providing valuable insights into the Chinese contemporary art market.
• Chinese Market Understanding & Expansion: Enabled the client to assess opportunities for exhibitions and collaborations in China.
• Cultural & Chinese Business Insights: Provided on-the-ground expertise on audience engagement, digital innovation in art, and museum partnerships.

WeChat Account Creation & Certification: Managed the entire process, from account registration to official certification, ensuring compliance with Chinese regulations.

Content Planning & Management: Developed a structured content strategy tailored to the B2B biotech sector, supporting brand positioning and engagement.

Market Visibility Strategy: Designed a targeted visibility plan to enhance brand recognition in China, leveraging WeChat and Chinese Social media channels.

Distributor Support: Aligned digital marketing efforts with distributor activities, ensuring consistent messaging and market penetration.

HQ Team Training: Provided in-depth training on cultural specificities, Chinese consumers behaviors, and emerging trends in the Chinese spirit’s market.

Chinese Market Strategy Benchmark: Conducted a comprehensive competitors analysis and brand’s China strategy,

Market Landscape & Consumer Behavior: Delivered key insights into Chinese consumer preferences, digital engagement strategies, and competitive positioning.

Actionable Recommendations: Equipped the HQ teams with strategic insights and data-driven approaches to refine their market entry and growth strategies in China.