Moon Festival

Moon Festival | How Luxury Houses Speak the Language of Reunion Tonight,…


LV vs Molly Tea | A battle over trademarks, culture, and the boundaries of public heritage

LV vs Molly Tea | A battle over trademarks, culture, and the boundaries of…


Penhaligon's | China's No.1 Luxury Brand Event of 2026

Penhaligon’s | China’s No.1 Luxury Brand Event of 2026: When a…


To Summer's Incense Store: It's Not Selling Incense, but Emotional Relief

To Summer’s Incense Store: It’s Not Selling Incense, but Emotional…


Kpop at Fashion Week

Kpop at Fashion Week Can K-Pop Stars Become a Bridge to the Chinese Market?…


No, the Number of Followers Is Not the Key KPI on RED

No, the Number of Followers Is Not the Key KPI on RED Follower count is not…


Why Great Brands Stop Talking About Their Products

Why Great Brands Stop Talking About Their Products For decades, brand…


WeChat is not social media. It's infrastructure.

Rethinking CRM through the WeChat ecosystem One of the biggest misconceptions…


When cultural symbols carry historical memory

What the LEMAIRE controversy reveals about historical memory in China Global…


CHANEL N°5 Garden in Shanghai

From Perfume to Destination: CHANEL N°5 Garden and the Rise of Experiential…