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Our resources

September 25, 2026

Moon Festival

September 23, 2026

LV vs Molly Tea | A battle over trademarks, culture, and the boundaries of public heritage

September 3, 2026

Penhaligon’s | China’s No.1 Luxury Brand Event of 2026

August 28, 2026

To Summer’s Incense Store: It’s Not Selling Incense, but Emotional Relief

August 9, 2026

Kpop at Fashion Week

July 9, 2026

No, the Number of Followers Is Not the Key KPI on RED

June 21, 2026

Why Great Brands Stop Talking About Their Products

May 30, 2026

WeChat is not social media. It’s infrastructure.

May 20, 2026

When cultural symbols carry historical memory

May 12, 2026

CHANEL N°5 Garden in Shanghai

April 23, 2026

Maison Margiela in China

February 9, 2026

CNY Campaign Revelations

December 26, 2025

Decoding Christmas in China

October 3, 2025

Mid-Autumn Festival Marketing Highlights

August 30, 2025

Pop Mart’s Labubu Mania: How Blind Boxes and Social Buzz Fueled a 396% Profit Surge

August 25, 2025

Tiffany & Co. Redefines Qixi: ‘I Am the Theme of Love’ Celebrates Self-Love and Modern Chinese Individuality

August 10, 2025

Lululemon Ignites a Nationwide Fitness Wave with 2025 ‘Summer Sweat Games’ Across China

August 4, 2025

The Oriental Pearl vs. Bubble Tea: How Meme Culture Ignited This Summer

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