Who we are?
Founded in 2017, The V Factory Paris Shanghai is a strategy and full-service marketing agency, dedicated to empowering brands and companies to thrive in the Chinese market.
We are experts of Chinese market, strategy, digital, social media and offline operations that create a deep link with the Chinese consumers.
Our team is mainly composed by Chinese natives, except one member: our founder who is French and passionate by China and the possibility to create deep links with this country by understand its specificities.
That way, we can understand and preserve the stakes and DNA of western brands while deeply rooting our operations on the Chinese Market.
All along this journey, our team shares enthusiasm, passion, commitment, professionalism to roll out clients’ projects in Europe and China in various fields such as Luxury, Wine and Spirits, Jewelry, Perfume and Cosmetics, Fine Foods, Travel, Hospitality, Art …
Our mission
Doing Business in China Made Simple
We are dedicated for doing business in China by helping our clients succeed through tailored strategies and actionable plans.
Our approach is built on three key pillars:
01
Understanding Chinese Market Specifics
Stay ahead of China’s evolving consumer trends and behaviors to make informed decisions and adapt effectively.
02
Defining Customized Strategies
Build business strategies that align with your brand’s identity while adapting to China’s digital ecosystem and market-specific requirements such as legal, technology and marketing
03
Operational Excellence
Execute strategies with precision and ensure seamless deployment across multiple digital channels such as WeChat, Xiaohongshu, Douyin, and offline marketing operations combined with KOL and influencers collaborations.
Our values
Client Satisfaction and Cultural Adaptation at the Core
Our team is driven by key principles that make your transition into the Chinese market seamless and successful
Cultural Adaptation & Cross-Cultural Understanding
Our team of Chinese native experts bridges the gap between Western and Chinese markets, ensuring smooth intercultural adaptation.
Cultural Shock Management & Adaptation
We help mitigate challenges related to cultural differences, offering adapted solutions for the Chinese cultural, legal, technical, social, and digital environments.
Close Collaboration
We co-create every step with your team, providing practical, performance-driven solutions.
Respect for Your Brand DNA
We preserve your brand’s essence while aligning it with Chinese consumers expectations.
Discretion and Rigor
Every project is handled with strict confidentiality and precision.
360° Vision
From strategy to execution, we manage every aspect of your brand’s presence in China.
