March 8 has evolved in China—from a traditional holiday to a powerful moment for brands to connect with modern women seeking meaning, empowerment, and self-expression. To gain deeper insights into this growing trend and how brands are successfully engaging with China’s new generation of women, download our detailed report by clicking the “Download” button below.
🌟 Case 1: Aesop’s Women’s Library – Community Over Commercials
Rather than launching a discount campaign, skincare brand Aesop created a “Women’s Library” in Shanghai—a thoughtful book exchange centered on feminism and female voices.
🌸 Case 2: Meituan’s Self-Love Guide – Practical, Personal, Powerful
Lifestyle platform Meituan collaborated with veteran actress Liu Xiaoqing to inspire Chinese women to care for themselves in meaningful ways on Women’s Day.
⛰️ Case 3: Shenzhou Car Rental – Let the Mountains Speak
Shenzhou teamed up with China Women’s News to deliver one of the most poetic and culturally resonant campaigns of the season—giving voice to China’s legendary mountains, many of which are rooted in female folklore.
These cases offer valuable takeaways that can inspire your own strategies. To learn more, click the “Download” button below to access our full report with additional details.
