Study · The V Factory
The rise of Chinese brands The new codes of desirability in China and what this changes for luxury houses
Event in partnership with Journal du Luxe
Study presentation
Tuesday 1st December 2026
8:30 – 10:30 am · Paris
Register for the study presentationLimited seats
What to expect
How do we bring value?
01 · The market
Why are these brands booming?
Analysis grounded in the structural forces of the Chinese market.
02 · The Chinese Brands
How do brands create desirability?
5 dimensions of analysis: identity, digital, offer, customer experience and community.
In-depth analysis of 4 brands, and the next brands to watch.
03 · Your house
How does your brand resonate?
Compared with these Chinese brands.
A custom study to understand better.
Study presentation
Join us on 1st December 2026
8:30 – 10:30 am in Paris, in partnership with Journal du Luxe.
We present the study and answer your questions.
Limited seats