Louis Vuitton Sets Sail in Shanghai: ‘The Louis’ Maison Transforms Luxury Retail into a Cultural Voyage

This summer, China once again proved to be one of the world’s most dynamic…


China’s May Day Holiday Report

Chinese outbound tourism is evolving rapidly. In 2025, the May Day holiday was…


10 Key trends in China 2025: The World’s Biggest and Fastest Market

Consumer behavior is evolving rapidly in 2025. From emotional purchases to…


International Women’s Day in China: Engaging the New Generation of Women

March 8 has evolved in China—from a traditional holiday to a powerful moment…


Chinese Travelers are Back

Since 2024, Chinese travelers have made a strong return to global…


Valentine’s Day in China: Emotional Connections in a Market of Love & Self-Expression

Valentine’s Day (Feb 14) has become a major cultural and commercial moment in…


Innovative CNY Brand Campaigns

For businesses, Chinese New Year presents a prime opportunity to connect with…


The Essence of Chinese New year

Chinese New Year (CNY), also known as the Spring Festival, is the most…


Regional Traditions Across China

China is a vast country with a deep and diverse cultural landscape, each…