WeChat is not social media. It's infrastructure.
Rethinking CRM through the WeChat ecosystem One of the biggest misconceptions…
When cultural symbols carry historical memory
What the LEMAIRE controversy reveals about historical memory in China Global…
CHANEL N°5 Garden in Shanghai
From Perfume to Destination: CHANEL N°5 Garden and the Rise of Experiential…
Mid-Autumn Festival Marketing Highlights
The Mid-Autumn Festival, one of China’s most cherished traditions, symbolizes…
Pop Mart’s Labubu Mania: How Blind Boxes and Social Buzz Fueled a 396% Profit Surge
Pop Mart’s Labubu series achieved explosive growth through the strategy of…
Tiffany & Co. Redefines Qixi: ‘I Am the Theme of Love’ Celebrates Self-Love and Modern Chinese Individuality
In August 2025, Tiffany & Co. launched its Qixi Festival campaign under…
Lululemon Ignites a Nationwide Fitness Wave with 2025 ‘Summer Sweat Games’ Across China
2025 Lululemon “Summer Sweat Games” kicked off in June 2025 across 42 cities…