China’s May Day Holiday Report

Chinese outbound tourism is evolving rapidly. In 2025, the May Day holiday was…


10 Key trends in China 2025: The World’s Biggest and Fastest Market

Consumer behavior is evolving rapidly in 2025. From emotional purchases to…


International Women’s Day in China: Engaging the New Generation of Women

March 8 has evolved in China—from a traditional holiday to a powerful moment…


Valentine’s Day in China: Emotional Connections in a Market of Love & Self-Expression

Valentine’s Day (Feb 14) has become a major cultural and commercial moment in…