Mid-Autumn Festival Marketing Highlights
The Mid-Autumn Festival, one of China’s most cherished traditions, symbolizes…
Pop Mart’s Labubu Mania: How Blind Boxes and Social Buzz Fueled a 396% Profit Surge
Pop Mart’s Labubu series achieved explosive growth through the strategy of…
Tiffany & Co. Redefines Qixi: ‘I Am the Theme of Love’ Celebrates Self-Love and Modern Chinese Individuality
In August 2025, Tiffany & Co. launched its Qixi Festival campaign under…
Lululemon Ignites a Nationwide Fitness Wave with 2025 ‘Summer Sweat Games’ Across China
2025 Lululemon “Summer Sweat Games” kicked off in June 2025 across 42 cities…
Louis Vuitton Sets Sail in Shanghai: ‘The Louis’ Maison Transforms Luxury Retail into a Cultural Voyage
This summer, China once again proved to be one of the world’s most dynamic…
China’s May Day Holiday Report
Chinese outbound tourism is evolving rapidly. In 2025, the May Day holiday was…
10 Key trends in China 2025: The World’s Biggest and Fastest Market
Consumer behavior is evolving rapidly in 2025. From emotional purchases to…