The needs and behaviors of Chinese travelers have changed drastically since the 3 last years. Today, the stake is to address these key needs to answer the visibility and retention challenge toward travelers. As a brand how to address these needs, build a relevant strategy and...
After 3 years of luxury shopping inside China, what are the 4 main profiles of travelers and their key needs? A summary of the essential elements that brands must consider to determine their strategy for offering services and experiences throughout the traveler journey. Travel with friends, family,...
China has reopened its borders since December 26, 2022, restoring the possibility of traveling around the world.However, these last 3 years have led to profound changes in expectations and consumption patterns in China: thus Chinese travelers will no longer have the same desires and the...
The Spring Festival, also known as the Chinese New Year or the Lunar New Year, is the most important festival for Chinese people all around the world. It's also a strategic period for brands to connect with Chinese market.However, by just putting the Zodiac animal...
The Moon Festival, the second most important traditional Chinese Festival, is also the perfect occasion for brands to create specific campaigns and interact with their VIP clients especially by offering Mooncake boxes or other special gifts related to this festival. However, year after year, preparing the...
Growing with the internet and increasingly attracting more and more generations, May 20 or Digital Valentine Day, has become a special day for lovers, and brands have taken part in this new opportunity. How did brands leverage 5.20 opportunity this year? What are the key levers...
At the beginning of each year, Chinese New Year and Valentine's Day are two strategic periods in China. Limited editions, pop-up stores, omnichannel experiences, campaigns with inspiring content, KOL operations...
2021 has been a year of challenges but also of success. Brands had to adapt to the different changes in the Chinese consumer's behaviour during this pandemic. What were the trends for 2021 and hat to expect in 2022?Discover our choice of great campaigns and analysis...
What are the trends of the Single Day 2021 in China ? 11.11, also known as Single Day, is the biggest shopping festival in China : a strategic opportunity for brands to attract consumers attention. What were the trends of this 2021 Double 11? How can brands...
What are the golden week trends ? Starting on the National Day on October 1st, the Golden Week is the perfect occasion for Chinese people to travel during 7 days off.It is a strategic opportunity for brands to develop customer relationships in strategic point contacts like...