After 3 years of luxury shopping inside China, what are the 4 main profiles of travelers and their key needs?
A summary of the essential elements that brands must consider to determine their strategy for offering services and experiences throughout the traveler journey.
Travel with friends, family, bleisure trend, travelers from 3rd and 4th tier cities, shopper traveler…how do the behaviors of these travelers influence their shopping patterns?

China Chronicle #2


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