The professional training sessions and workshops we offer are built according to your challenges and needs.
The goal is to help your teams understand the digital eco-system in China, the importance and functioning of the various social platforms, the mindset of Chinese consumers and how to use WeChat concretely, in order to leverage its full potential.
From acculturation talks to collaborative workshops, we offer sessions adapted to the different decision-making levels of the company.
This session is dedicated to teams aiming to understand the cultural specificities and digital usages in China, in order to address the Chinese customer and traveler:
This session is for teams who want to understand how to use WeChat and implement concrete operations : branding, acquisition, awareness, customer experience, e-commerce, livestreaming, CRM …
We recommend that participants should have WeChat on their smartphones to participate effectively in this workshop.
If necessary, our teams can support participants in the creation and validation of their personal WeChat account.
This session is dedicated to luxury brands aiming to enhance their impact in China and / or engage Chinese travelers outside of China both from a strategic and operational point of view:
WeChat, H5 and Mini Program account, 1to1 conversation tools, retail interaction etc …
We illustrate and analyze these various elements according to the type of product / field of our clients. We take into account their specificities, challenges and objectives in order to help participants project themselves on concrete applications of the training.