How Brands leveraged Moon Festival in China ? The Moon Festival, which just took place this September 21, is the second most important Festival in China after Chinese New Year.It is a strategic opportunity to resonate with the Chinese market and nourish its customer relationship. How brands...
Guochao : threats or opportunities for luxury brands ? Literally "National Trend", this key trend in the Chinese market refers to the support (via consumption) and the very strong interest of consumers for brands created and developed in China: Threats or opportunities for luxury brands?[email-download-link...
INTERVIEW : TRAVEL RETAIL DIGITAL & CRMBig thanks to BW Confidential for their interview about CRM & digital in the travel retail industry with Stéphane Zermatten.The concept of convenience, service and experience should be kept in mind when it comes to satisfy Chinese customers and travelers.For brands it's...