Chinese consumers spend an average of 6 to 7 hours each day on their mobile and 2/3 of this time is spent on various social platforms.
Users actively search for content and information, from brands, influencers or their friends in order to make a purchase decision.
This information counts for 50% of the interest generated before the purchase.
Chinese consumers have a specific mindset. So simply adapting a Western method to Chinese does not work.
It is essential to understand and adapt to the culture and customs of this market in order to engage this strategic audience.
Our presence in France and China allows us to create specific and impactful mechanisms so that your brand has a resonance on the Chinese market, while ensuring respect for its DNA. We are deploying these activations on WeChat but are working on these elements in parallel on the Chinese networks Weibo, RED (Xiaohongshu), Douyin, Yizhibo etc… according to the defined strategy.
With more than 550MAU, Weibo is the microblogging network allowing to develop the visibility, virality and influence of a brand through short content, interactions with KOLs and the use of # to generate discussions around Hot Topics related to your campaigns and user interests.
Xiaohongshu (The Little RED Book) is a social shopping platform for a mainly female audience and mostly from Tier 1 and Tier 2 cities.
Users share their experiences, shopping tips, luxury lifestyle and consult the opinions of KOLs and KOCs very active on this platform. Key Opinion Clients (KOCs) are proving to be very relevant, with smaller but very engaged audiences, allowing you to establish the visibility of your brand through collaborations and the UGC that will build its influence.
Douyin, known as TikTok in the rest of the world, is the platform that has grown the fastest in the past two years, growing from 30M to 600 MAU.
With short videos, challenges, livestreaming and e-commerce content, this platform is a key to reach a younger audience in Tier 2/3/4 cities, but is gradually extending to the entire Chinese audience.