When cultural symbols carry historical memory
What the LEMAIRE controversy reveals about historical memory in China Global…
CHANEL N°5 Garden in Shanghai
From Perfume to Destination: CHANEL N°5 Garden and the Rise of Experiential…
Mid-Autumn Festival Marketing Highlights
The Mid-Autumn Festival, one of China’s most cherished traditions, symbolizes…
Pop Mart’s Labubu Mania: How Blind Boxes and Social Buzz Fueled a 396% Profit Surge
Pop Mart’s Labubu series achieved explosive growth through the strategy of…
Tiffany & Co. Redefines Qixi: ‘I Am the Theme of Love’ Celebrates Self-Love and Modern Chinese Individuality
In August 2025, Tiffany & Co. launched its Qixi Festival campaign under…
Lululemon Ignites a Nationwide Fitness Wave with 2025 ‘Summer Sweat Games’ Across China
2025 Lululemon “Summer Sweat Games” kicked off in June 2025 across 42 cities…
The Oriental Pearl vs. Bubble Tea: How Meme Culture Ignited This Summer
This summer, China once again proved to be one of the world’s most dynamic…
