The Power of KOLs in China

We first define the KOL campaign’s strategic goals according to your strategic needs. It will determine the social platforms to leverage and the profile of Chinese KOLs to onboard. Our KOL marketing China strategies are designed for your target audiences, expanding your brand influence among them, while spreading the accurate brand tone.

We identify the right Chinese KOL to connect with your brand and to deliver your message in the right and most natural way to them. We are here to ensure that the Kol is perfectly fitting your brand in term of content and positioning. The strong connection we create with Chinese Kols allow us to develop positive and fruitful mindset and collaborations.

We negotiate cooperation terms and pricing with KOLs, always ensuring we find the most cost-effective options that maximize your promotional impact while saving costs. This is one of our core work principles. That’s why we do not work with KOL agencies—we are directly in contact with the Chinese KOL.

We define the brief for content guidelines, follow the content creation process until your validation. Depending on the type of KOL campaign, we can be onsite for shooting to ensure the perfect match between strategy, guidelines and content creation.

The last step is to implement KOL and influencer promotion plans. Kol Marketing in China requires a strong data tracking throughout the process. Data and performances allow us to adjust the visibility strategy on social media platforms to deliver impactful results.