The Spring Festival, also known as the Chinese New Year or the Lunar New Year, is the most important festival for Chinese people all around the world. It's also a strategic period for brands to connect with Chinese market.

However, by just putting the Zodiac animal on a limited collection is no longer enough to engage with Chinese customers.

Discover relevant CNY campaigns selected by our team and the main market trends that every brand should consider in their marketing strategy for China in 2023.