The Moon Festival, the second most important traditional Chinese Festival, is also the perfect occasion for brands to create specific campaigns and interact with their VIP clients especially by offering Mooncake boxes or other special gifts related to this festival.

However, year after year, preparing the most original gift while demonstrating their comprehension of Chinese culture and trends is a tricky challenge for brands.

Discover what are the key insights of Moon Festival 2022 and how to get prepared for next year notably due to the new regulations defined by Chinese government.