Big thanks to BW Confidential for their interview about CRM & digital in the travel retail industry with Stéphane Zermatten.
The concept of convenience, service and experience should be kept in mind when it comes to satisfy Chinese customers and travelers.For brands it’s strategic to focus on a customer journey on a global scale, with a before-during-after trip approach.
We invite and support our clients to work on a relevant strategy together hands to hands with the common goal to engage with these strategic customers wherever they will travel (again) in the world.