Chinese social media marketing is unlike any other. With over millions of active users on platforms like WeChat, Sina Weibo, and Xiaohongshu (Red Book Chinese social media apps), brands must adapt to thrive.

Success in Chinese social media marketing demands localized strategies tailored to platforms that blend e-commerce, content sharing, and community engagement. From short-video trends on Douyin to niche communities on Red Book China social media, it’s crucial to understand cultural nuances and platform-specific algorithms.

For global businesses, mastering social media in China means balancing creativity, data-driven campaigns, and compliance with local regulations.

How We Manage Your Chinese Social Media Profiles and Strategy

01

Chinese Social Media Profiles Creation and Certification

  • Creating your brand’s official account on Chinese social media apps like WeChat, Xiaohongshu, and Douyin can be long and complex.
  • Our team guides you through the entire process, from document gathering to account application and certification.

02

Localized Content & Social Media Platform Management

Each Chinese social media has its own format. We adapt your content accordingly:

  • Translating Western languages into Chinese isn’t enough. We create content with a Chinese mindset while ensuring your brand DNA is respected.
  • We tailor your brand visuals, content style, and structure to match Chinese users’ cultural values and preferences.
  • Our team creates a strategic posting schedule that aligns with your market operations and engages your audience at the right time.
  • We continuously monitor and refine your social media content to optimize engagement.

03

KOL Collaboration

We carefully select influential KOLs aligned with your brand values and audience.
Unlike KOL agencies, we work with our own trusted network of KOLs.
We build long-term collaborations, regularly assessing performance and refining strategies.

Know more about KOLs
04

Analytics, Tracking & Continuous Improvement

  • We use Chinese social media analytics tools to track performance and optimize content strategies.
  • Week after week, we analyze engagement data to refine your content and enhance your brand’s impact on the Chinese market.

WeChat Marketing Strategy:
Enhance Customer Experience & Engagement

Whether for B2B or B2C, WeChat isn’t just a communication app—it’s the most powerful marketing hub among China’s social media platforms.

With more than 1.3 billion MAU, WeChat marketing is strategic for businesses, leveraging:

  • WeChat Official Accounts
  • WeChat Moments Advertising
  • WeChat Mini Programs
  • WeCom for business communications

Our team builds tailored WeChat marketing strategies to maximize engagement with Chinese consumers.

01

WeChat Mini Program: Definition & Implementation

  • WeChat Mini Programs create seamless digital experiences for customers and bridge the gap between online and offline operations.
  • We define clear strategic goals for your Mini Program and ensure a smooth, user-friendly experience.
  • We structure features and content to encourage engagement, sales, and CRM integration, boosting user conversion rates.

02

WeChat Marketing strategy, CRM & Retail Interactions

  • In physical stores, we integrate interactive tools to enhance customer engagement.
  • Mini Programs provide personalized product recommendations, increasing customer loyalty and repeat purchases.
  • We collect insights on retail interactions to optimize the shopping experience and customer service.