In 2024, the number of residents of mainland China travelling inside and outside the country reached 291 million, an increase of 41.3% over the previous year. In recent years, more and more Chinese tourists have been exploring the world, making them one of the most important customer groups for brands and the travel industry.

At The V Factory we have a solid expertise in developing strategies and operations to the acquisition of Chinese travelers throughout their trip.

Our Solutions to answer the Key Needs of Chinese travelers

Chinese luxury travelers and Chinese retail consumers have specific needs that brands, tourist sites and travel industry must address to enhance their experience.
The V Factory is here to be your partner in crafting strategies, creating content and services, managing operations before, during, and after Chinese travelers journey.

We create content, services and experiences dedicated to Chinese travelers to accompany them all along the journey and to choose your destination:

  • Brand visibility during Travel Planning: We leverage platforms like WeChat, Xiaohongshu (Little Red Book or RedNote), Douyin, Ctrip, Mafengwo… for destination searches, hotel and flight bookings, and activity planning. These platforms are essential for the Chinese tourism industry and cater to the preferences of the travelers. It’s needed to be visible on these platforms when Chinese tourists are planning their trip.
  • KOL campaigns: we create KOL campaigns to inspire Chinese travelers by showcasing popular routes, amazing experiences, and hidden gems, ensuring they follow trusted recommendations for their trips and aligned to your DNA.
  • Brand Visibility beyond digital: Beyond Chinese Social media, through airport advertising, pop-up stores, and in-flight promotions, we help brands capture the attention of Chinese tourists before they even reach their destination.
  • On site services and WeChat Mini Program: This is a key asset to provide relevant set of services, experiences, content at all stages of the trip, which let the travelers from China discover your distinctive offer even before departure.

In China, convenience and experience are king. During their trip, Chinese travelers will expect from a brand or touristic place the same type of services to facilitate and make their journey memorable:

We define and operate with you the set of services you can provide to your Chinese tourists to engage them :

  • On site Experiences : on site memorable and exclusive experiences, customized client services, specific Chinese membership program, travel guidance, crafted recommendations to visit popular Chinese tourist sites or hidden gems in the city of destination
  • Digital Engagement : We keep working on their Digital Engagement to spread their experience with you on Chinese social media platforms or drive traffic to you by leveraging localized social media ads, OTA (Online Travel Agency) keyword searches, and app push notifications to enhance the travel experience for your Chinese tourists.

When Chinese travelers return to China, we help brands maintain engagement by:

  • Sharing travel experience: Encouraging Chinese customers to share their travel stories and continue exploring duty-free or local shopping opportunities with you in China.
  • Targeted Advertising: Utilizing OTA app push messages, data-driven ads, rewarding programs, as well as social and entertainment apps to stay connected with Chinese luxury consumers and Chinese retail consumers when they are back to China.

With The V Factory, brands and Chinese tourist sites can create a seamless, rewarding, and memorable journey for the tourists from China at every stage of their trip. Let us help you connect with this vital audience and elevate their travel experience in the growing Chinese tourism industry.