What are the trends of the Single Day 2021 in China ? 11.11, also known as Single Day, is the biggest shopping festival in China : a strategic opportunity for brands to attract consumers attention. What were the trends of this 2021 Double 11? How can brands...

What are the golden week trends ? Starting on the National Day on October 1st, the Golden Week is the perfect occasion for Chinese people to travel during 7 days off.It is a strategic opportunity for brands to develop customer relationships in strategic point contacts like...

How Brands leveraged Moon Festival in China ?​ The Moon Festival, which just took place this September 21, is the second most important Festival in China after Chinese New Year.It is a strategic opportunity to resonate with the Chinese market and nourish its customer relationship. How brands...

Guochao : threats or opportunities for luxury brands ? Literally "National Trend", this key trend in the Chinese market refers to the support (via consumption) and the very strong interest of consumers for brands created and developed in China: Threats or opportunities for luxury brands?[email-download-link...

INTERVIEW : TRAVEL RETAIL DIGITAL & CRMBig thanks to BW Confidential for their interview about CRM & digital in the travel retail industry with Stéphane Zermatten.The concept of convenience, service and experience should be kept in mind when it comes to satisfy Chinese customers and travelers.For brands it's...